Infographic: Using the Olympic rings to show vast inequalities.

With the Olympics starting tonight I thought I would share this with you guys. Gustavo Sousa of Mother in London (ad agency for those of you who aren’t familiar) decided to create this moving infographic visually representing the inequalities between the continents participating at the games to show just how different each continent really is. The infographic exposes everything from the amount of McDonalds locations in the continent to the percentage of people with HIV visually by making the rings either shrink or grow. Definitely watch! It’s totally interesting.

For those of you who aren’t familiar with what ring represents what continent, here they are for reference:

Blue: Oceania

Black: Europe

Red: Americas

Green: Asia

Yellow: Africa

Holls.

(Source: Fast Company)